MCC 5968 — Direct marketing - continuity/subscription merchant
MCC 5968 is the merchant category code for direct marketing - continuity/subscription merchant. It's classified as high risk, priced in the E-Commerce Retail interchange group, and held to a chargeback threshold of 0.9% (Visa/MC).
5968
High risk
E-Commerce Retail
0.9% (Visa/MC)
What is MCC 5968?
MCC 5968 is the four-digit merchant category code that Visa, Mastercard, American Express, and Discover use to classify direct marketing - continuity/subscription merchant. The acquiring bank assigns it when it approves your merchant account, and from that point it drives your interchange pricing, your default chargeback thresholds, and whether your account is flagged for enhanced monitoring. Booking under the correct MCC from day one is part of what a specialized high-risk merchant account provider does that a generic flat-rate aggregator often skips. Check the payments glossary for the terms behind each field, or browse the full MCC directory to compare classifications.
Is Direct marketing - continuity/subscription merchant high risk?
Yes. MCC 5968 (direct marketing - continuity/subscription merchant) is a high-risk classification. It's approvable, but usually through a specialized high-risk acquirer rather than a flat-rate aggregator, and underwriting will look closely at chargeback history, refund policy, and how you present the offer.
How we underwrite high-risk accountsDigital goods are prone to friendly fraud and "did not receive" disputes.
Track server-side activations, user IP footprints, and require rigorous terms acceptance.
What else falls under Technology & Digital?
MCC 5968 sits within the Technology & Digital group, which spans 12 classifications. Businesses that get boarded here often also match one of these adjacent codes:
How to get a merchant account for MCC 5968
Whether you're a new business, scaling your volume, or switching processors after a decline, approval under MCC 5968 follows the same four steps — human underwriting, a dedicated MID, and chargeback monitoring built in. Here's why merchants choose Gray Merchants to board this classification.
Apply in minutes
Tell us about your business and volume. We confirm MCC 5968 is the right classification for what you sell.
Underwriting review
A human underwriter reviews your documents and history — no black-box scoring, a decision typically inside 24–48 hours.
Written terms
You see every rate, reserve, and account term in writing before you sign. $0 setup fee, dedicated MID.
Go live
Connect your gateway and start processing, with chargeback monitoring in place from day one.
MCC 5968 questions
What is MCC 5968?
MCC 5968 is the four-digit merchant category code card networks assign to direct marketing - continuity/subscription merchant. It determines the interchange pricing, risk tier, and chargeback thresholds your merchant account is held to.
Is Direct marketing - continuity/subscription merchant considered high risk?
Yes. MCC 5968 (direct marketing - continuity/subscription merchant) is a high-risk classification. It's approvable, but usually through a specialized high-risk acquirer rather than a flat-rate aggregator, and underwriting will look closely at chargeback history, refund policy, and how you present the offer.
What chargeback threshold applies to MCC 5968?
The working threshold for MCC 5968 is 0.9% (Visa/MC). Crossing it repeatedly can push an account into a card-network monitoring program, so accounts in this category are underwritten with that ceiling in mind.
Can I get a merchant account under MCC 5968?
Yes. Gray Merchants boards direct marketing - continuity/subscription merchant through acquiring banks that underwrite this classification directly, with a dedicated MID, written terms before you sign, and a $0 setup fee. Apply and a specialist prepares your quote.
How do I reduce chargebacks under MCC 5968?
Track server-side activations, user IP footprints, and require rigorous terms acceptance.
Guides & results for technology & digital
Marketing Agency Merchant Accounts: Separating Ad Spend from Agency Fees
Marketing agencies get flagged high-risk because pass-through ad spend inflates volume. Here is how underwriting separates it from real agency revenue.
Read moreAgencies & Professional ServicesSocial Media Marketing Merchant Accounts: Payment Processing for SMM Agencies
Social media marketing agencies get flagged high-risk over subjective results and pass-through ad spend. Here is how to get a merchant account that fits.
Read moreIndustriesNutraceutical Merchant Account: Payment Processing for Supplement and Subscription Brands
A nutraceutical merchant account has to handle both FDA claims scrutiny and autoship chargebacks. Here is how supplement brands get approved.
Read moreMCC codes similar to 5968
Not sure which classification fits? Compare the closest codes, or talk to a specialist and we'll confirm the right MCC for your business.